Mandil Avocats

Context & Goals

In a constantly evolving legal landscape, driven by technological innovation and new regulations (GDPR, AI Act, etc.), Mandil Avocats needed to clearly assert its positioning as a digital law expert.

The firm's previous website no longer adequately reflected :
• The technical depth and modernity of their expertise
• Their ability to support complex and innovative projects
• Their hybrid positioning between legal rigor and understanding of tech challenges

The goal was therefore to design a digital platform capable of :
1.  Showcasing specialized expertise while remaining accessible
2.  Inspiring trust among demanding clients (from start-ups to large corporations)
3.  Standing out from traditional law firms, often perceived as too institutional

Our Approach

1. Research & Strategy
We conducted an analysis of law firms specializing in digital law, both in France and internationally.
This benchmark revealed a clear opportunity : few players manage to combine sharp legal expertise with clear communication on highly technical subjects.

We defined a strategic positioning built around three pillars :
• Making complex legal topics understandable
• Asserting a high level of expertise on emerging issues
• Adopting the visual and UX codes of the tech industry

2. Branding & Visual Identity
The firm's identity is rooted in classic codes, but we evolved its visual expression toward a more contemporary universe, centered around :
• A refined color palette enriched with modern touches to evoke innovation
• Elegant and structured typography, reflecting legal rigor
• Subtle visual elements inspired by the tech world (grids, rhythms, contrasts)

This new identity modernizes the firm while respecting its heritage and values.

‍3. UX/UI Mockups
The mockups designed in Figma were crafted to simplify access to information and structure complex content.
We worked on :
• A clear architecture for areas of expertise (fintech, data, AI, etc.)
• Service pages designed around client challenges, with an educational approach
• Strong information hierarchy to guide reading
• A redesigned news section
• Smooth navigation for quick understanding of practice areas

4. Web Development & CMS
The site was fully built on Webflow, with :
• Subtle animations to enliven the experience without compromising the sobriety expected in the sector
• Optimized performance on desktop and mobile
• A flexible CMS structure, allowing new content (articles) to be added easily

We also carried out :
• A full audit of the previous site via Screaming Frog
• Migration of existing content
• Implementation of 301 redirects to preserve SEO
• Technical optimization (meta tags, performance, responsive design)

Results

The redesign gives Mandil Avocats a digital platform aligned with its ambitions :
• Showcasing their areas of expertise (fintech, data, AI)
• Strengthening their credibility with demanding, innovation-driven clients
• Offering a clear and structured user experience, tailored to client expectations
• Differentiating from traditional firms through a more modern and accessible approach

The firm now benefits from a modern, elegant, and high-performing digital tool, capable of supporting its growth and communications for years to come.