Shopify e-commerce redesign for a canned natural wine brand, stocked in more than 120 points of sale
The story
Canetta dusts off the image of wine by offering natural wine in a can: accessible, festive and stocked in more than 120 points of sale in France and abroad.
Chapter 01
Canetta wanted to support its rapid growth with a digital showcase worthy of its vision: make natural wine simpler, more fun and, above all, more mobile. The existing site reflected neither the brand's energy nor its international ambitions.
Building the platform required 7 weeks of work: 3 weeks for branding and UX/UI design, and 4 weeks for development.
Chapter 02
1. Research and Strategy
We analysed the habits of Canetta's customers: young, urban, attuned to aesthetics and brand storytelling. The objective was clear: make the site a tool for conversion, for image and for educating people about natural wine.
2. UX/UI Mockups
In Figma, we designed a fluid, pop experience aligned with Canetta's identity. Simplified navigation, generous visuals and a spotlight on the partner winemakers created a strong, recognisable and accessible world.
3. Web Development
The site was developed on Shopify, optimised for international delivery, click and collect and B2B sales. Particular effort went into mobile performance, ergonomics and the team's autonomy in managing content.
Chapter 03
A livelier, more engaging site, more consistent with Canetta's ambitions: make natural wine an obvious choice, not an exception. Since going live, the brand has seen a clear improvement in the user experience, a better conversion rate, and renewed interest from its distribution partners abroad. Canetta.net is now a key tool for direct growth and brand image. Since going live, the brand records 30% more online orders, with a conversion rate of 3.2% on the product pages.
In their words
We love it!
Luca PronzatoCo-Founder @Canetta
