Ooinvestir

The objective of this project was to create and build a platform offering financial services and information related to different types of investment in France, with a strong focus on buy-to-let property.

Context

Ooinvestir offers detailed information on different types of property investment, online simulation tools, comparison features, and a blog dedicated to property market news and trends. In a world where investment options are increasingly abundant, it is essential to offer investors a clear, informative experience to guide their financial decisions. Ooinvestir sets out to fill that gap by offering a variety of simulation tools, comparison features and educational content to help users understand and navigate the complex world of financial investment.

Building it took 14 weeks: 4 weeks to work out the branding and UX/UI design, plus 10 weeks for development in Webflow.

Execution

Think

We launched an in-depth ideation process, including several workshops, to define the trajectory of the project. Those sessions allowed us to draw up an exhaustive list of the features and communication strategies needed to make the website a success.

Plan

We then ran a Story Mapping workshop involving every stakeholder in the project. The aim was to clearly delimit the scope of each version of the site to be built, identifying the priority features and the key elements to include in each of them.

Design

We developed a modern, professional visual identity, incorporating elements of the fintech world to resonate with our user persona, reflecting credibility and trust. The logo and the graphic charter were consistent with the platform's brand image, with restrained colours and elegant graphic elements. Mockups were produced in Figma, providing a robust design system given the multitude of interfaces to create and maintain.

Develop

The website was developed in Webflow for the static content, while the dynamic blog stayed on Drupal for SEO reasons. The simulators and comparison tools were integrated through API or no-code integration solutions, offering a seamless user experience and flexibility for functional changes. Clear, compelling calls to action were placed strategically to encourage the conversion of visitors into clients.

Results

Thanks to our strategic approach and the quality of our tools and content, the investment platform has seen significant growth in traffic and conversions. Users appreciated the wealth of information available and how simple the platform is to use, strengthening its reputation as a trusted resource for investors looking for informed advice. Since going live, the platform records an average of 210 investment simulations per month, with a conversion rate of 6%.